EXTENSION OF MISANO WORLD CIRCUIT
The extension concerns the Misano World Circuit in Misano Adriatico. The motordrome hosts the Superbike World Championship and the Grand Prix of San Marino and Rimini’s Coast.
The aim is to create new buildings to accommodate new functions and to intervene on some existing structures making them suitable for new needs. The Masterplan involves the intervention on 3 buildings: the Kartodrome, the Box Building and the Medical Center.
Due to its vastness the Circuit is seen from multiple points of view. For this reason we analyzed each of them to comprehend their weaknesses and strengths. We focused on observing the image of the Circuit trough its identifying elements, however our study revealed the lack of them. The Circuit consists of a series of buildings which are constantly framed and photographed. For these reason each of them must convey a recognizable image, made up of strong identifying elements.
The colors of the Circuit cover all the new buildings in order to create, through the repetition of characteristic elements, a unitary image.
In conclusion the main goal for the extension of the Misano World Circuit is to maximize its identity, creating a recognizable image. To make it possible we worked on the visual path of the fans, from the highway to the heart of the circuit, enlivening the paths using “colours and waves” to remind the elements of the Riviera Romagnola.